It takes a savvy design eye to see creative new opportunities in unexpected places....and that is exactly what Susan Batista and Fritz Klaetke have done. With their combination of smart design instincts, impeccable taste and good knowledge of our little city's history, the duo was able to re-think the those little "made in China" ceramic lobsters. Boston Globe describes it as "colonial chic" and Salonistas would call it downright genius! BRAVO, Susan and Fritz.
Susan Battista and her partner Fritz Klaetke work with leading businesses and organizations through their award-winning branding and design firm Visual Dialogue Susan’s expertise is in marketing strategy and research while Fritz is creative director at the firm. Recognizing that Boston gift shops offered cliche items with lobsters made in China, they created 1630 a unique Boston-themed shoppe that features goods they’ve designed, products created by local makers, and vintage from around New England. The pop-up shoppe is currently located in historic Faneuil Hall where 20 million people visit each year. The store is an example of how creating a holistic branded environment taps into current market trends and customer preferences. While we can all shop online from anywhere at anytime, 1630 demonstrates the opportunity for retail to evolve and attract today's customers. Susan will be talking about the “pop-up” phenomenon and opportunities for local makers to reach a broader audience.
Our March 29 design salon will meet at 1630 where we can see first hand what the Boston Globe has called “colonial chic” and the Improper Bostonian has said “is an untouristy tourist shop”.
Sidebar: Susan and Fritz host a "Maker Pitch Night" once a month, where local makers are selected to sell their goods in the shoppe! Susan will give you more information at our meeting.
When: Tuesday, March 29th
4 South Market (2 doors down from Urban Outfitters)