How Kelly Smith and Traci Roloff Grew Their Business
Kelly Smith, Co-Founder of FilzFelt www.filzfelt.com has
always been attracted to wool felt. Her career as a trained architect and later
the founder of Etcetera Media, a German wool felt line of goods pointed Kelly
in the direction of FilzFelt. Traci Roloff began her career in corporate
interior design and historic preservation before making her way to Boston and
partnering with Kelly to start FilzFelt.
In 2008, FilzFelt was born as a labor of love. Kelly andTraci poured hard work and passion into building an exceedingly high end
textile company with exceptional customer service. FilzFelt sells German-milled
100% Wool Design Felt and their product offering includes floor coverings, wall
panels and perforated panels. Their efforts did not go unnoticed. In late 2011,
FilzFelt was acquired by textile and furniture giant Knoll www.knoll.com.
Today, Kelly and Traci have executive roles at Knoll and continue to run the FilzFelt
out of their Boston office.
Design Salon is especially proud of the FilzFelt team! Kelly
is one of the Design Salon founding members and Traci has been a Salon member
from the beginning. Please come out to share Kelly and Traci's success with Design
Salon!
When: Tuesday October 30
Time: 7:00 pm
Where: Knoll Showroom
RSVP: Jill.palese@gmail.com
Please bring wine (NO RED WINE PLEASE!) and snacks to share
with the group!
