It Just FELT Right

How Kelly Smith and Traci Roloff Grew Their Business

Kelly Smith, Co-Founder of FilzFelt www.filzfelt.com has always been attracted to wool felt. Her career as a trained architect and later the founder of Etcetera Media, a German wool felt line of goods pointed Kelly in the direction of FilzFelt. Traci Roloff began her career in corporate interior design and historic preservation before making her way to Boston and partnering with Kelly to start FilzFelt.

In 2008, FilzFelt was born as a labor of love. Kelly andTraci poured hard work and passion into building an exceedingly high end textile company with exceptional customer service. FilzFelt sells German-milled 100% Wool Design Felt and their product offering includes floor coverings, wall panels and perforated panels. Their efforts did not go unnoticed. In late 2011, FilzFelt was acquired by textile and furniture giant Knoll www.knoll.com. Today, Kelly and Traci have executive roles at Knoll and continue to run the FilzFelt out of their Boston office.

Design Salon is especially proud of the FilzFelt team! Kelly is one of the Design Salon founding members and Traci has been a Salon member from the beginning. Please come out to share Kelly and Traci's success with Design Salon!

When: Tuesday October 30
Time: 7:00 pm
Where: Knoll Showroom
Please bring wine (NO RED WINE PLEASE!) and snacks to share with the group!